ESTD. 2020

The Objectives

For most businesses, a website is one of the most powerful marketing tools that can generate referrals, more calls, customers and leads. It’s a virtual sales representative that works 24/7.

Web Design and Development has gone through radical changes since 2010 with the use of smart phones and tablets to search the internet. Responsive web design is now crucial if you want to rank in Google Search.

Responsive web design features flexible web design that adjusts to fit all screen sizes from the latest hi-res desktop to the smallest mobile device.

" The challenge now is to create functional websites that look great on all devices. "


Site build


"Design mock up."

"Gather images & text."

"Finalise design."

"Add SEO and test."

Our Artwork


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Working with SEO & Rankings

Google Top Tips

Did you know that there are more than 200 Google ranking factors that go into determining which websites land at the top of SERPs (that’s ‘search engine results pages’ to you who are new to the SEO world)? If you really want to get into all 200 Google ranking factors, you can do so; however, familiarising yourself with all of the factors that are taken into account by the search giant’s algorithm is much less important than identifying which ones are the most important for search success.

Not all Google ranking factors are equal. While some are absolutely necessary to implement, others, though valuable, can be considered a lower priority in the broad landscape of search engine optimisation.

SEO requirements continue to change and evolve over time. There is no one-size-fits-all solution to rank your website on Google. If you want your website’s search engine results page ranking to go from mediocre to the top of the list, you’ll want to go through this updated list of ranking factors to consider through 2020 and beyond.

Google prefers search engine and end user optimized sites meaning that your content is so good that it both ranks highly on Google and offers a great experience to users. The more optimized a website is, the more leads it can generate, sales it can complete, and traffic it can attract on a consistent basis. Without SEO, searchers will not be able to find your website, let alone explore it. So now that we have some background out of the way…



One thing to keep in mind, a complete overhaul of your search ranking will not happen overnight. Improving search results rankings takes time and consistency. There are billions of websites online and competition can be stiff. Focusing on the most critical Google ranking factors, LIKE USING A WELL OPTIMISED CMS is key to moving a website higher in SERPs.


Authors do not write Books

They write manuscripts

A book cover creates the first impression ti its potential readers. Therefore, a book cover design is one of the most important aspects of marketing a book. If the cover is not designed well, you will loose sales. So, one should consider a professional book cover designer for creating a book cover.

Designing a book cover is the process of getting an author’s manuscript into the hands of a reader, by materializing it – giving it a form. A successful book cover needs to make a reader ‘feel’ the manuscript rather than ‘tell’ about it.

The cover is an important marketing tool for your book, so do not leave the design to the last minute! Be bold! The design should draw people in, providing enough intrigue and charm that they just have to buy it… now!

" Buyers at any bookstore are bound to be attracted by the amount of creative energy that a book cover has. Let us take a look at the role your book cover design plays in the success of your book, even before your readers crack open the first page- "


Book cover design

Push the Books information

In book design, clarity about book information is the prime concern. Whether you’ve crafted a work of fiction, a Children’s book, or an educational treatise into health and happiness; give a glimpse about key information contained in the book by delivering a cover that gives an apprehension into the nature of your core message.

The cover of your book should deliver the layout of your story. Treat your book cover like a living thing and allow it to speak for itself. The best book covers have one incredible piece of information that attracts the buyer.

Your book cover is one among the best marketing assets you can invest in because you will be needing it everywhere – on your book sales page, your website, social media page, your brochure design and of course on the physical book itself.



Your cover design must convey a clear message to your buyers and also stick to genre expectations. Select fonts in a manner that catches the attention of readers. Use colors that compliment and pop because colors significantly affect every graphic design services you have availed as they would be used uniformly throughout all graphic elements.

Bookshops display books with their covers facing the reader. The cover is the first thing a buyer sees. Cover design creativity is the only reason a customer picks up the book, particularly in a supermarket setting where every book is front-facing. Even the authors are recognized by the letters spelled out, the font, the creativity of book cover, composition, the look of a series.


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